Effective sales enablement helps sales teams become more productive, shortens sales cycles, and increases revenue. Marketing must ensure a seller has access to the right information, content, training, and technology to ensure both marketing and sales achieve success metrics and ultimately drive revenue.  This includes keeping it simple and circling back to ensure information is understood and used often. 

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​✔  Content development: Creating content that is relevant and engaging for the target audience, including sales collateral, case studies, product information, and customer success stories.

 

✔  Training and development: Providing sales teams with ongoing training and development to improve their skills and knowledge, including product training, sales techniques, and objection handling.

 

✔  Sales technology: Providing sales teams with technology tools that can help them work more efficiently, such as CRM systems, sales automation tools, and sales analytics platforms.

 

✔  Communication and collaboration: Facilitating communication and collaboration between sales teams and other departments, such as marketing, product development, and customer success.

 

✔  Performance tracking and analysis: Tracking and analyzing sales performance data to identify areas for improvement and optimize sales strategies.

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