Revenue Generation & Reporting
Generating demand, including pipeline velocity, is my sweet spot. I specialize in setting up, optimizing and speeding revenue generation programs, systems, and technology.
This includes the following specialties:
✔ Identifying strategies and data sets that target segments of customers for new logo, cross sale, and up sale campaigns
✔ Developing a unique mix of channels that are specific to the business needs and appropriate budget, based upon CAC and LTV
✔ Calculating lead goals based upon revenue assumptions
✔ Attribution models
✔ Working with IT to integrate and optimize marketing and sales automation
Not finding what you are looking for? Reach out to Amanda for access to more portfolio items.
Sales QBR report. Identifies management of pipeline build, forecast, and key accounts.
Presented marketing information to sales, product, engineering, and executive team quarterly.
Proving marketing excellence across multiple markets.
Optimizing the conversion from lead to deal through trials.