Product Marketing & Writing Assets
Samples of top and middle of funnel content, and classes I write and teach. Includes PMM product portfolio and positioning work done to distribute products as solutions into the market.
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Worked with VP of Product to create the Product Marketing and Product Management units, including utilizing pragmatic approaches
Guest lecturer for College of Business and Liberal Arts & Sciences at Northern Illinois University.
Shows product marketing and sales enablement by positioning L360, Streamable Learning to correct buying center and mapping features and functionality appropriately.
Updating the Infobase website for better navigation, customer journey, and solution mapping
Wrote and designed white papers for ItemMaster to increase middle of the funnel deals velocity. Marketing had no writers or design resources.